Почему Орифлейм не ушел из России
Oriflame is a Swedish cosmetic company that was founded by two brothers and their friend in 1967. They currently operate in over 60 countries worldwide, providing direct sales of their products. Recently, there have been rumors that Oriflame was considering leaving the Russian market due to issues with operating in the country's complicated business environment.
However, on March 12, the CEO of Oriflame, Magnus Brannstrom, announced that the company has no plans to leave Russia. This decision was made to support the consultants who rely on the company for their livelihoods and income.
- What's Happening with Oriflame in Russia
- Why Oriflame Chose to Stay in Russia
- How Oriflame is Adapting to the Russian Market
- Conclusion
What's Happening with Oriflame in Russia
Oriflame has been facing challenging business conditions in Russia for several years. The country has strict regulations on direct sales and advertising for foreign companies. In addition, changes in consumer behavior, such as a shift to online shopping and increased competition from local cosmetic brands, have impacted Oriflame's sales in the region.
Despite these challenges, Oriflame has decided to stay in Russia and continue supporting its consultants, who are the sole source of their income through sales of the company's products.
Why Oriflame Chose to Stay in Russia
The decision to stay in Russia was made to support the company's consultants, who Oriflame believes are the backbone of its business. These individuals rely solely on the company's products for their income, and therefore, leaving the Russian market would have been detrimental to their livelihoods.
Additionally, Oriflame's long-term presence in Russia, with a history spanning over 25 years, has created a strong customer base in the country. The company has invested heavily in local employees, manufacturing, and R&D facilities.
How Oriflame is Adapting to the Russian Market
Oriflame is adapting to the Russian market by focusing on developing its e-commerce capabilities and expanding its digital marketing efforts. The company is also working on expanding its network of consultants and improving their training to better support customers' needs.
Oriflame is also investing in local manufacturing and research and development in Russia to better serve its customers' needs and provide competitive prices in the market.
Conclusion
Oriflame's decision to stay in Russia demonstrates its commitment to supporting its consultants and customers in the region. By adapting to the unique challenges of the Russian market, Oriflame is positioning itself to continue growing its business and providing high-quality cosmetic products to customers in the country.
